Hi, I'm Miriam, but everyone calls me Mimi.
Who I am
I'm a Content Designer with a Master's in Human-Computer Interaction and experience across SaaS and big tech. I bring a multicultural perspective from over a decade of living, studying, and working abroad. I'm a systems thinker who leads with empathy and cares deeply about getting the details right.
What I do
I design content for products. Most recently at Meta, I led content strategy for first-touch app experiences across Meta's family of apps on preloaded Android devices (the screens that help hundreds of millions of users discover, install, and engage with apps for the first time). I shaped content experiments that more than doubled install rates and built scalable guidelines that became the team standard. I also used AI as a multiplier: to build workflows and ship code.
What I believe
I believe in collaboration, challenging assumptions with research, and designing for inclusivity.
What I love
Traveling, the great outdoors, getting lost in a good book, and spending time with family.
Skills & expertise
Content Design
- UX Writing
- Content Strategy
- Information Architecture
- Voice & Tone
- Microcopy
- Accessibility (WCAG)
- Localization
- Design Systems
Research & Data
- User Research
- Usability Testing
- A/B Testing
- Experiment Design
- Content Analytics
Design & Product Tools
- Figma
- Miro
- Jira
- Notion
- Smartling
- Acrolinx
AI & Emerging Tech
- GenAI Prompting
- AI-Assisted Workflows
- Vibe Coding
- AI Prototyping